About

Built by people who've been in the room.

Curlew Advisory was founded by people with direct experience advising technology businesses on a growth trajectory through the commercial inflection points and decisions that determine whether a business builds momentum or loses it.

The Firm

We built Curlew because we saw a gap. Too many search firms treat hiring as a transaction. For technology businesses on a growth trajectory, a wrong hire is not just costly. It is a distraction they can't afford. Time is the resource they have least of, and the wrong person in a critical commercial role can set a company back by months. We take a consultative approach: working with founders and leadership teams to understand not just who they need to hire, but why, when, and what good actually looks like at their stage of growth.

Our background sits at the intersection of capital advisory and high-performance sales, working directly alongside ambitious technology businesses at the moments that define their trajectories, and building commercial functions from scratch under real pressure. That dual perspective shapes everything: how we take a brief, how we assess a candidate, and how we advise on a decision that most firms would treat as a transaction.

Curlew Advisory
Who We Are

The people behind the work.

Callum Bell

Callum Bell

Founder / CEO

Callum founded Curlew Advisory following a career that spans sales, business development, and capital advisory. He has worked alongside ambitious technology businesses at their most critical inflection points: the moments where the right hire accelerates everything, and the wrong one quietly sets a business back by months.

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Rosie Bell

Rosie Bell

Head of Talent

Rosie leads candidate engagement and talent strategy at Curlew, bringing a meticulous approach to assessment and a genuine commitment to long-term relationships.

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Our Principles

How we think about search.

01

Depth over breadth

We operate exclusively in technology markets. This is not a constraint, it is the source of our advantage. Every conversation, every placement deepens our understanding of the landscape.

02

Network as intelligence

Our network is not a database. It is a living map of relationships built through years of advising and working alongside technology companies at critical stages of growth.

03

Precision over volume

We present four to six candidates per search, not forty. Each has been personally assessed and evaluated against the specific context of the role.

04

Advisory first

The best outcome is not always a placement. Sometimes it is a market map that reshapes your hiring strategy, or an organisational redesign that unlocks your existing team.

We are selective by design.

We partner with a limited number of firms at any given time to ensure total immersion in each mandate. If you are building something exceptional, we would welcome the opportunity to learn more.

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